What is a podcast, anyway?
A podcast is an audio program that’s available digitally so that you can listen to it anytime, wherever you want. It’s like a radio show, except that you don’t have to turn on your radio at a certain time in order to catch it.
You can access podcasts through your laptop, tablet device, or smartphone. Whether you listen in your car, via your Amazon Echo, on headphones, or through your device’s speakers is up to you!
I've never listened to a podcast before. How do I access The Four Top?
On your smartphone or tablet, you can find us through Apple Podcasts, the NPR One app, Spotify, and other listening apps.
If apps aren’t your style and you’d prefer to just stream The Four Top, you can do that directly from our website’s Episodes page. Just click on the episode you’d like to hear and you’ll be redirected to a listening window. Or, you can access us through the NPR One website.
How do people find the time to listen to podcasts?
We actually find that listening to podcasts makes us more efficient with our time! We tune in while we’re cooking, cleaning up the house, gardening, walking the dog, jogging, and commuting.
It’s easy to be distracted when we’re doing something boring like folding laundry. Podcasts keep us engaged, focused, and on task! Listening to people we trust discussing issues we’re curious about makes the time fly by.
What sets The Four Top apart from other food-and-beverage media?
We like to think of The Four Top as a news-and-culture discussion show rather than merely a food-and-beverage show. There are plenty of places to hear and read interviews with celebrity chefs, restaurant reviews, and cooking tips and recipes.
We deliver something else. In each episode, three distinguished experts—authors, editors, filmmakers, and entrepreneurs—discuss the ways in which food and beverage intersect with issues like sustainability, human rights, and culture.
What's so special about the roundtable discussion format?
We love listening to roundtable discussions about current events and culture. When experts with different points of view exchange ideas, it makes for a more robust conversation, and more engaging listening.
We tend to tune out the sound of a single voice if it is droning on indefinitely (unless that voice belongs to Adele). Hearing different voices makes the listening experience more nuanced and interesting. And if the panelists can make each other laugh, all the better, because we’re laughing, too.
The NPR Politics Podcast and NPR’s Pop Culture Happy Hour are both examples of roundtable discussion podcasts. Many of the Slate podcasts are set up this way, as are most of the Crooked Media podcasts.
Think Out Loud, from our friends at OPB, features occasional news roundtables, as well.
How do I learn more about advertising/sponsorship opportunities?
We love our sponsors, and we’d love for you to become one of them! Our listeners represent a desirable demographic of professionals who are keenly interested in food and beverage. Contact us at firstname.lastname@example.org to find out how to support The Four Top while building your brand.
How can I support The Four Top's mission?
If you dig smart talk about food-and-beverage-related issues that matter, tell your friends about our show. Subscribe to The Four Top wherever you get your podcasts. Leave us a rating. Follow us on social media. And, if you still want to help out, you can donate to our transcript fund!
We’d like to make transcripts of past episodes available to you, and we can do so with your help. The cost to produce a transcript is approximately $75 per episode. If you donate, let us know which episode you’d like to see a transcript for.
Finally, we may be offering additional content through Patreon if our listeners request it. Fill out our survey to let us know if you’d be interested in becoming a member of The Four Top’s community of cool human beings!