• What is a podcast, anyway?

    A podcast is an audio program that’s available digitally so that you can listen to it anytime, wherever you want. It’s like a radio show, except that you don’t have to turn on your radio at a certain time in order to catch it.

    You can access podcasts through your laptop, tablet device, or smartphone. Whether you listen in your car, via your Amazon Echo, on headphones, or through your device’s speakers is up to you!

  • How do people find the time to listen to podcasts?

    We actually find that listening to podcasts makes us more efficient with our time! We tune in while we’re cooking, cleaning up the house, gardening, walking the dog, jogging, and commuting.

    It’s easy to be distracted when we’re doing something boring like folding laundry. Podcasts keep us engaged, focused, and on task! Listening to people we trust discussing issues we’re curious about makes the time fly by.

  • What sets The Four Top apart from other wine media?

    We like to think of The Four Top as a news-and-culture discussion show rather than merely a wine show. There are plenty of places to hear and read interviews with sommeliers, restaurant reviews, and pairing tips.

    We deliver something else. In each episode, distinguished experts—authors, vintners, filmmakers, activists, and entrepreneurs—discuss the ways in which wine intersects with issues like sustainability, human rights, and culture.

  • What's so special about the roundtable discussion format?

    We love listening to roundtable discussions about current events and culture. When experts with different points of view exchange ideas, it makes for a more robust conversation, and more engaging listening.

    We tend to tune out the sound of a single voice if it is droning on indefinitely (unless that voice belongs to Dua Lipa). Hearing different voices makes the listening experience more nuanced and interesting. And if the panelists can make each other laugh, all the better, because we’re laughing, too.

    The NPR Politics Podcast and NPR’s Pop Culture Happy Hour are both examples of roundtable discussion podcasts. Many of the Slate podcasts are set up this way, as are most of the Crooked Media podcasts.

    Think Out Loud, from our friends at OPB, features occasional news roundtables, as well.

  • How do I learn more about advertising/sponsorship opportunities?

    We love our sponsors, and we’d love for you to become one of them! Our listeners represent a desirable demographic of professionals who are keenly interested in food and wine. Contact us at thefourtop@gmail.com to find out how to support The Four Top while building your brand.