From the W.H.O. to The New York Times, alcohol can’t catch a break on the health front. On Ep. 173, we turn to Anna Maria Ponzi of Linfield University’s Center for Wine Education and Jason Haas of Tablas Creek Vineyard for advice on how to pitch wine to the masses. Our takeaway? Sell people on the joy of wine. That’s why we’re all here in the first place, right?
Our four top weighs in on…
- Whether wine’s health benefits are even worth discussing.
- American excess, and Italian espresso.
- Why we wine and dine.
- Martín’s dad jokes…
As the wine industry adjusts to changing demographics and lifestyle trends, is arguing for wine’s health benefits a losing battle? Should the industry focus on other approaches to win over hearts and minds? Reach out via Instagram or Facebook to let us know.
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Happy listening!
